How it works

You send us your listing. We handle every review. You stay at 100%.

No dashboards. No logins. No copy-paste. ShawReply is an operations layer that runs in the background while you run your business.

01

Ingestion

We pull new reviews from your Google Business Profile every hour — no delay, no missed reviews.

  • Google Business Profile API integration
  • Deduplication and rate limiting built in
  • Incremental sync — we never pull the same review twice
  • Hourly scan, 24/7
02

Classification

Every new review gets auto-classified by sentiment, risk, and issue category using a rules-first engine — fast, deterministic, and built for production scale.

  • Sentiment: positive / mixed / negative
  • Risk level: low / medium / high
  • Issue category: billing, delay, product quality, etc.
  • High-risk keywords (lawsuit, injury) auto-escalate
03

Generation

Your brand voice plus Google Business Profile tone rules produce an on-brand response for every review. Claude Sonnet handles generation; human QA handles the first 10 responses for every new client.

  • Tone calibrated for Google Business Profile
  • References the specific review — no generic templates
  • Matches your brand voice from your approved examples
  • Never defensive, never generic, never 'thanks for your feedback'
04

Policy decision

Before anything posts, each response passes through a policy engine that decides the right action based on star rating and risk.

  • 4-5 star low-risk → auto-post
  • 3 star or medium risk → your approval queue
  • 1-2 star or high-risk → escalate within 1 hour
  • Assisted mode available — review every reply before posting
05

Delivery

Approved responses are posted to your Google Business Profile via API. You get a weekly Monday digest showing everything that happened.

  • Auto-retry on posting failures with exponential backoff
  • Audit log of every action for compliance
  • Weekly email digest every Monday at 9am your time
  • Immediate escalation alerts for 1-star reviews

What you don't do.

This is the entire list.

Log in

Write responses

Remember to respond

Chase your team

Review a dashboard

Fight spam filters

Manage templates

Think about reviews

See what ShawReply would write for your reviews.

10 seconds. No signup. No card. Real reviews from your actual business listing.